What Authors Should Bring At Their Next Book Fair
You may or may not have heard that we’re having a Book Fair! If you’re an author that will be attending our book fair, or another one in the near future, here are a few things we suggest that you bring with you:
This one may seem obvious, but we still felt we should mention it. How many? That part is up to you. We’ve seen authors bring as few as 20 and as many as several hundred to book fairs. If you’ll be in our fair, you’ll either have a 4X6 table or a 4X8 table and you can place as many under the table as you would like. Just keep in mind that if you don’t sell them all you’ll have to find a way to take them all home. Make sure you have a collapsible dolly or a rolling suitcase you can easily tote them in.
A way to sell the books.
The good news it’s easier than ever before to have credit card processing capabilities. With an app like Square or PayPal you can turn your phone or tablet into a credit card processor instantly. If you decide to take cash, remember to bring change. Or if you decide to take checks, remember that you’re doing so at your own risk.
A blow up poster of your book’s cover or at least a display copy. You want to have something that can stand up on your table to make you stand out. Whether this is a large poster board or a display copy is up to you. This years Book Fair printer sponsor is Minute Man Press of Town and Country. They can assist you with a table top display if you do not already have one! Be sure to tell them you are showcasing your books at the On Point Book Fair!
An assistant. This one isn’t as critical as the first three, but it wouldn’t hurt to have someone with you to help you with sales and table set up. Or take over when you need a much needed break!
Business cards. You never know who you will meet that will want to connect after the event. It’s also a good idea to have a business card with you so that folks who don’t buy your book the day of can find you and your books later. If you do not have business cards, give Minute Man Press a call. They can print from your file or help you create a new card from scratch.
A way to collect email addresses. It never hurts to keep a notepad on your table to add potential people to your email list. Perhaps you could do a giveaway to encourage people to sign up, or offer coupons for future releases as an incentive.
Idea notepad. Keep one notepad handy to take notes on what you see being done right at other authors tables, as well as ideas for your next book!
Self-care bag. Fill a small cosmetic or zipped bag with aspirin, band-aids, life-savers, cough drops, safety pins, etc… You just never know when you might need these kinds of things.
Decorations and/or a candy bowl. This one is optional, but we’ve seen both used as a way to catch the eye of the passerby. A candy bowl is also a great ice breaker and can entice even the shyest of buyers to approach your table.
A good attitude. You must keep in mind that although there is the very real possibility that you won’t sell any books, a good attitude is a must. People want to see happy and excited authors, so put on a smile and sell yourself because as we mentioned earlier, you never know who you’ll meet!
Want to learn more about On Point’s Book Fair? Click HERE!
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