5 Inexpensive Ways to Market Your Business
If people don’t know your business exists how can you expect to make money in your business? Its simple- you won’t. You have to get your business name out there and let people know what your business offers, but the most common complaint is that it costs a lot of money to market your business. It can cost big bucks, but it doesn’t have to because there are cheap and free ways to advertise.
Social Media Pages are Free – If your business isn’t on some kind of social media such as Facebook, Twitter, Instagram or Pinterest you are missing out on everyone that is online. You don’t need to devote a lot of time to social media, but you should at least have a presence on at least one of the social media platforms. On Point Executive Center can handle your social media posts for you if you would like. Click here to check out our available services.
Blogging – Another free way to get your business name out there is through blogging. Every time you post to your page you are giving search engines more and more opportunities to find you. Plus, if you share your blog posts to social media you are getting even more free exposure. Don’t have time or don’t want to blog? You can outsource the writing to a ghost writer for a lot less than you might think.
Email newsletters – There are several entrepreneurs who call their list the backbone of their business. Every time you get someone’s business card you should send them a “nice to meet you” greeting and ask if you can add them to your newsletter. Then, each week or each month send out an email newsletters with news of your business and discounts for services.
Word of mouth – Ask for referrals from everyone you do business with. Word of mouth advertising is better than any paid ad.
Get in the news – The second best free advertising to word of mouth is unpaid publicity. If you have anything going on in your business that you think is newsworthy, send a press release to the media. The more exposure the better!
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