3 ways to boost the visibility of your business
Unfortunately, even if your organization has the best product, the highest quality service or the friendliest staff in the state, you can still find success elusive. The success of a business is affected by countless variables, including market conditions, consumer demand and location. However, there are some low-cost and effective strategies to increase your organization's visibility so that it starts receiving the attention it deserves.
- Customer rewards: Loyalty programs are a popular strategy to strengthen customer relationships and reward dedicated clients. It can cost up to five times more to gain a new customer than to retain a current one, meaning the more repeat business your organization does, the more resources it saves. Reward programs can provide consumers with the necessary incentive to keep coming back.
- Get involved in your community: Sponsoring a charity event such as a 5K or pancake breakfast can be a great way to get noticed and promote your organization's values. On a related note, be sure to check out On Point's co-hosted event September 18, our Exchange-O-Rama! Clean out clutter and support a great cause by bringing in shoes, clothes, baby supplies, accessories, electronics, books, games, office supplies, bedding and anything else you can spare! All leftover items will be donated to St. Joseph's Children's Hospital. You must pre-register for this event. Click the link here!
- Partner up: With a tight marketing budget, it is often beneficial to partner with another non-competing organizations that shares your target audience. Not only does this halve advertising costs, you can also share mailing lists and offer complementary services to strengthen the draw of your marketing collateral.
If your team needs space to brainstorm how best to reach your target audience, On Point Executive Center's Tampa meeting rooms provides the perfect mix of amenities and atmosphere to spur creativity. With our new 70-inch touchscreen smartboards, you are able to take your brainstorming sessions to new heights.