Back in April, we posted 5 cheap ways to promote your virtual business for free. If you missed that post you can check it out here. Today, we’re giving you 5 more ways to promote your business inexpensively.
As every virtual business owner knows, the key to success in his or her business is to get visitors and make sales. In an economic condition where reputable companies with big advertising budgets catch more than their fair share of attention, small businesses must be creative and innovative when promoting their products and services. So, without further ado, here are 5 more free and cheap ways to promote your business.
1. Networking
Join business groups or clubs in your city and attend meetings regularly, it will help to expand your business opportunities. Volunteer to work on events that will help you to build a good relationship with the other members. As people get to know you and your business, they will hopefully recommend your business to their friend and colleagues.
2. Business Cards & Stationery
Branding your business with your company name and logo on stationery and business cards is as effective as having a shop and sign. It tells your prospective customers that you are serious and open for business. There are several options online that offer free templates or give you access to customize your business with a token. Distribute your card and stationery to your family members and friends and ask them to pass them out to increase your advertising potential.
3. Samples and Demos
People love to see demonstrations and receive free samples. If your products or services are easy to advertise, contact your library or the local recreation center to organize free demonstrations or training sessions for more exposure. You distribute a free sample or coupon to participants that will encourage them to act.
4. Vendors
Think about the companies you frequent for your personal needs every day – your daycare, hair stylist, community center, pet groomer, mechanic or printer, ask to become their preferred vendor for what your company offers.
5. Register on Local Directory Services
Registering with Google Places, Microsoft Bing, and Yahoo listings will allow your company to be seen easily on searches and shown on local maps.
Whether you spend a lot or a little, promoting your business will require a considerable investment of time. Develop a marketing plan that uses a variety of platforms to build name recognition and strong customer base. As your business advances, you can increase the visibility with a professional advertising campaign and work towards building royalty.
Contact us today to discover more about our suite of virtual office services and to explore our beautiful office space in Tampa. Want to know more about how we can help you go virtual? Click here to learn more about On Point Executive Center!
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