Scare Up More Business This Halloween
How can your business dip it’s hand into the candy bowl? Here are five of our favorite ideas.
The National Retail Federation reports that more than 179 million Americans are planning to partake in Halloween festivities, up from 171 million last year, spending is slated to reach a record high in survey history. This year, consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016. The top costume for children is reported to be an action hero or superhero, while the top pick for adults is a witch. Pets will not be left behind, with 10 percent of consumers dressing their pet as a pumpkin.
Open your doors to trick-or-treaters.
Trick-or-treating isn’t just for residential neighborhoods. Anytime throughout the month, put on a costume and pass out goodies to passersby. (Check out our Pinterest Board for office costume ideas!) How about pairing a sweet treat with a coupon that encourages shoppers to come back for a discount on Thanksgiving or Christmas flowers? Host an office costume party with prizes for ‘best ______’.
Post pictures to your social media accounts showing how flowers can be incorporated into Halloween decorations and costumes. This is a great opportunity to show off your body flower skills – what fairy or flower child costume couldn’t be improved with a fresh flower crown?
Take advantage of your windows and sidewalk.
Consumers might not automatically think of florists for Halloween decorations. Put your most festive wares in your front window or decorate a chalkboard sidewalk sign and list your store specials on it. Don’t forget to show off your fresh flowers and plants and mention that a festive centerpiece is the perfect Halloween party accessory.
Don’t miss upsell opportunities.
Make sure your counter area is stocked with Halloween-themed goodies, such as candy corn, chocolates or balloons. These are easy add-ons for a holiday with such a big focus on treats!
Capture email addresses with a raffle.
Create a fun Halloween-themed raffle in your store and have customers enter by filling out a slip of paper with their contact information, including their email address. Update your records with the email addresses you capture and be sure to include them in your holiday promotions.
Be sure to check out our FaceBook page on Halloween! Our staff loves costumes!